Dingi – A New Way to Shop at Sea

Dingi is an innovative delivery service designed specifically for sailors and boat enthusiasts. With Dingi, you can order the products you need online without ever leaving your boat, and have them delivered directly onboard. Offering a wide range of products, Dingi brings the convenience of shopping right to your deck—making life at sea more comfortable and enjoyable.

For this project, I created the full brand identity and an explainer video for Dingi. From logo and typography to color palette and animated storytelling, every visual element was designed to reflect the brand’s promise of seamless convenience at sea.

Dingi redefines the shopping experience for those who live the freedom of the sea.

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Client: Dingi

Branding & Art Direction: Faruk Demirci

Motion Designer: Faruk Demirci