ach! (formerly known as ACHPROJEKT) is a collective platform that transforms social gatherings into immersive experiences. It breaks the mold of traditional party elements—DJ, venue, brand, and participant—and blends them into fresh, unexpected formats. Believing in authenticity, ach! creates genuine meeting points that connect like-minded individuals.

 

For this project, I led a complete rebranding process for ach!—from logo and typography to the visual language and brand behavior. The goal was to reflect the brand’s dynamic energy and collective spirit with more clarity and boldness.

 

ach! is not just an event label; it's a catalyst for social connection and creative synergy.

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Rebranding & Art Direction: Faruk Demirci

Motion Designer: Faruk Demirci