During my time at Tribal Worldwide Istanbul, I contributed to the production of three animated commercial videos for SEK Quark, a new product by SEK, one of Turkey’s most recognized dairy brands.

 

Voiced by Demet Evgar, the campaign kicks off with the playful question, “Is there anyone left who doesn’t know SEK Quark?” and humorously addresses common misconceptions about the product. Each film offers witty advice on how to deal with people unfamiliar with SEK Quark, breaking stereotypes in a fun and engaging tone.

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Client: TAT GIDA / SEK

Client Representatives: Burcu Özbakır Tül, Gözde Gölbaşı, Şule Bülbülkaya, Gizem Özdemir

Agency: Tribal Worldwide Istanbul

Agency President & Creative Director: Arda Erdik

Vice President & Creative Director: Başar Bellisan

Vice President & Client Relations Director: Alp Gürsoy

Creative Group Head: Deniz Çavdar

Creative Team: Zeynep Ordu, Tolga Mutlu, Anıl Darınç, Gözde Keleş

Animation Head: Ecem Arıcan

Motion Designer: Faruk Demirci

Client Relations: Elif Mertoğlu, Aydan Kibar, Gizem Bayraktaroğlu

Strategic Planning Director: Can Çalışkan

Agency Producer: Ümit Bak

Voice-over: Demet Evgar